Civic Projects

She Can STEM

2017-18 | Ad Council | McCann New York Social media activations and print elements for Ad Council’s #SheCanSTEM campaign advocating for the inclusion and participation of more women in the fields of science, technology, engineering and math. In collaboration with Microsoft, General Electric, Verizon, Google, and IBM.

Flexible Campaign Logo + Pattern

Logo Takeover


Instagram Stories/Posts


Print


Print in Action



‘Younger Self’ Activations

To create buzz on launch day, we leveraged the magnitude of women, along with our STEM influencers and the women who work at our partner companies to post pictures of their younger selves with a small note on how “If she can STEM, so can you” as well as a CTA message such as “What did you look like when you were 12?” to encourage others to do the same.

Additionally, we asked our female influencers and talent to change their LinkedIn photos to those of their younger selves, prompting a greater conversation.