EigenCloud Launch
EigenLayer to EigenCloud:
A Natural Evolution
As restaking became a natural part of operations and Eigen delved further into the untapped marvel of verifiability in the AI + cloud space building on top of their already formidable stack, the brand ‘EigenLayer’ had to evolve accordingly to honor the masterful fluidity displayed by the team.
We took the brand from color blocking to elegant gradients, from hard lines and sections to feather-light lines and understated typography. A sophisticated upgrade that brings Eigen into the new era by removing all limits and heaviness and replacing them with unexpectedly organic and intriguing textures.
Brand guidelines here.
Three Palettes for Three Values
One of the main requests when we were tackling this new look was to have many colors at our arsenal - so we developed 3 dynamic color palettes than can be used as a gradient or individually.
Atmospheric | Optimism
Midnight | Intensity
Glacier | Clarity